Visual Media & Motion Design
My artistic practice is defined by a commitment to blending diverse mediums—from traditional fine art to cutting-edge digital and experimental techniques. I prioritize the realization of a unique vision over any specific method or tool.
Core Visual Art Workflow
My primary jack of all trades creative hub is Affinity, complemented by specialized software like Mosh Pro, Krea, and Ibis Paint (I also utilize Adobe Photoshop on occasion). On the analog side, my traditional toolkit is anchored by Faber-Castell materials for drawing, sketches and concept art.
I begin by generating the foundational raw imagery using a technical pipeline that includes my custom "waking nightmare simulator" generative model, Scarlett (trained on my original body of work). The true art is in the extensive post-generation refinement: I layer real dust, wood, paper, print and earthy dirt textures - Sometimes over 20 of them, colour grade and retouch. This hybrid approach allows me to produce images that are artistically vintage yet technically refined and unique.
Video & Motion
To bring these visuals to life in motion, I employ a suite of tools for effects and translation, including Hailuo, Google Veo, Topaz Labs, and AcidBite, with the final assembly and editing executed in Movavi Video Suite.
Music Production & Composing
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My passion for soundscapes, design and melancholic music composition is where things really began (Back in 2001) when I fell in love with the intricate production on records by bands such as Massive Attack, Hybrid and Nine Inch Nails.
My music finds it's expression through a combination of DAWs (digital audio workstations) and hands-on techniques. I am very much 'old-school' when it comes to writing music and creating sounds.
I rely on Steinberg's Cubase, Native Instrument's Kontakt and Apple's Logic Pro for music production and sound engineering, utilizing a variety of VST plugins, instruments and granular synthesis such as Bioscape, Arkhis, Sequis, Lunaris 2, Massive, Vibe Rewind, Braams II, NI Guitar Rig and Fables from respected companies like Native Instruments, Fallout Music Group, Kael Alden and Luftrum.
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This eclectic mix of tools helps me to create immersive and multi-faceted aural art that transcends boundaries and push creative limits of what sound design can be.
No generative AI tools are used in the production of my music, film scores or sound design.
Ethical AI in Visual Art: Transparency and Commitment
AI in the creative space is quite the buzzword right now, with strong opinions on both sides.
While I absolutely understand the trepidation in some instances, I believe that when used ethically—specifically when trained on one's own work and not the unconsented work of others—it opens up a whole new digital canvas to explore. My brand of horror greatly benefits from the use of my Scarlett models & Flux.
The uncanny, otherworldly vibe is something I can only achieve using these tools, remixing my original photography and design assets. This is not a 'one and done' prompt. Outside of the AI generation, many hours are poured into my work in post-production via Affinity Photo, Photoshop, Mosh, and various video editors, ensuring a unique and fully realized final piece.
Ethical AI and Environmental Impact and Research Advocacy
I am fully aware that the operation of AI models, from initial training to intensive rendering, carries a substantial environmental cost due to high energy consumption.
This is not an issue that can be ignored in the pursuit of creative innovation. I am committed to responsible practice by prioritizing and employing low-impact, energy-efficient workflows in my own creative process. This includes using optimized models, limiting high-intensity processing to necessary stages, and strategically managing render times to reduce my overall carbon footprint. Beyond my personal work, I am a dedicated advocate for environmental research that specifically targets the sustainability challenges within the tech sector.
I believe the industry must invest heavily in developing sustainable AI technologies and green computing solutions. This includes research into more efficient model architectures, the use of renewable energy for data centers, and innovative cooling techniques. It is our collective responsibility to push for high green computing standards and ensure that the future of digital art and technology is one that actively protects the planet.
I support policies and initiatives that mandate this shift toward a more sustainable infrastructure.​
AI Regulation and Responsible Use
As AI rapidly advances, I believe that clear and effective AI regulation is absolutely crucial.
This is necessary to protect the rights of artists and creatives, ensure data privacy, and mandate ethical standards across the industry. I advocate for policy that promotes transparency, accountability, and fairness in AI development and deployment.
Responsible use is a shared obligation, and I support measures that prevent misuse and establish a level playing field for human creativity. I am always open to discuss these tools and how they play out within my workflow, as well as my position on environmental and regulatory issues.
Please feel free to get in touch to continue the conversation!
Further Reading & Key Resources​
